I'm curious what's going on with your sports betting, as I took a look earlier and it seemed like it could be improved quite a lot. Guessing you are using some kind of whitelabel solution in a frame, which is fine, but it presents quite poorly on a desktop screen resolution - it looks like it is primarily targeting mobile users. On a desktop the interface looks very fiddly and covers maybe 40% of the screen space, which might be off putting to some users. It would be great to see you dominating the sports betting space as well, but I know it'll be a long journey to get there. That being said, if you added one or two sports betting promotions you might generate extra interest and it'd make the site look more "busy".