If someone did hodl bitcoin starting from 2022 then they should have earned a lot of profit since the price at that time was around 15k-16k in dollars and when it increase to 40k later on then that's already a sure profit if they sold at that price and when it increase more up to 100k so that's a total of 84k increase from 16k price bitcoin on 2022. I am sure that there will be new things or tech that is implemented or made like ETFs so, it will become a news and maybe affect the price of bitcoin to increase.