So basically, they just want to earn from their clients buying Bitcoin without actually holding any Bitcoin themselves.
Honestly, it might be better for clients to just buy directly from exchanges and learn how to secure their assets properly. Banks aren’t really that helpful when it comes to Bitcoin investing. All they do is act as a bridge for traceable transactions and once that’s done, they collect their fees and call it a day.

This is just another ETF thing..
JPMorgan will offer clients access to Bitcoin exchange-traded funds (ETFs)
I was just wondering how they will allow you to buy it but not custody it. If you don't reason critically, you will think it's a good development because of the Not you key not your coin mentra. But in a real sense, they just want to be a bridge for their customers, and charging transaction fees without doing anything at all.
Meanwhile, about criticising bitcoin in the past. I am not surprised and it's not a sin. Almost everyone that spoke against bitcoin will surely do a U-turn. I don't blame them because that's how it used to be for every given new technology.
The instance of smoke and our right to it is just a jab to cover up.