CEO's want to generate finances & profit for the companies they're controlling. They've seen credit card companies & other banks take profits from crypto so they're only doing what they should've accepted years ago. They're late to the crypto party.
Generate profit? How did Dimon generate profit by attacking bitcoin, saying in public that he'd fire any employee caught trading it
Later we found out he had a trading desk set up at JP Morgan that traded bitcoin. His own daughter owned bitcoin! It's all bullshit for the masses what these people are saying.