The poor investors might not want to shake out their bitcoin too soon but by having bad financial management, it leads to many bad things consequently including their cashflow management and unexpected sales. When they suddenly have needs of cash while they don't have cash for emergency, they have to sell their bitcoins unexpectedly. If they can hold it longer, they might have profit and I believe they know it too but it's just they have no other choices and are not able to hold in urgent situations.
Let us be sincere to ourselves even without having a Bitcoin investment emergency funds is essential in the general point of view provided that you are earning provisions for it should be made because unforseen circumstances will always be there just that many people pays less attention to it's importance, anyone that fails to plan is actually planning to fail, most of those good investments practices are also applicable in real life experience that should not be ignore and emergency funds is one among them.