Now most newbies would rush into believing these without proper research. I see most of these results as ads basically come to think of it, a single open source wallet didn't pop up as part of the top 10 results.
That's a good one OP.
One thing you should also know is that most persons don't know how to use the right
"keywords" when searching for information on the internet. It matters a lot because google will always give what is more popular. That is, If you search for "top 10 crypto wallets", you will get result full of centralized exchanges because they have an embeded custodian wallets. These platforms rank high because of SEO and paid traffic that is why they will always come first when you search with that keywords.
When searching always be specific by using the right keywords. For example
“What is the best way to store my Bitcoin securely?”
“Top 10 non-custodial crypto wallets?”
“Best Bitcoin wallets with private key control?”