I don't understand how they can waste money like that. Wouldn't it have been the same if they get to pay $1K instead of $100K? I don't see the logic of it, unless they want to advertise with me and I can see that they have plenty of money but the advertising has been a bit expensive.

Although I see in the tweet they say they have “teamed up” with Gemini. I don't know, it still seems like too much money to me.