paid 100k...?? nope


math(simplified):
1btc: $110k
0.1btc:$10k
0.01btc:$1k

fee: 0.016btc aka 1600777sat

0.016btc: $1.76k

also mempool.space has a good math trick too.. press the fee(it a button) and it changes the fee to sat or $$ value for you, saves you doing the math

but to answer question.. paying $1.76btc is not worth it to normal users just writing a message(social media is free).. but for companies advertising budget, can be quite cheap to promote a business