I think it's pretty clear when you realize that it’s all just a marketing trick. They have to latch onto the bitcoin name to sell their JPEGs or whatever else they’re promoting.
That's why I said it's a rhetorical question

But still, it doesn't make sense: exchanges trick people into withdrawing made-up "wrapped" tokens instead of real Bitcoins, exchanges convince people to keep their Bitcoins on their exchange, but the spammers do all their shit on-chain.
Back ontopic: today's a good time to consolidate at the absolute minimum of transaction fees again

Exchanges have an interest in keeping users funds on their platforms, mostly for control in my opinion. But that doesn’t mean the Bitcoin network is sitting idle it’s actually being used quite a lot. Spam transactions might not showcase that in a nicer way, but they’re still proof that block space is being purchased