DDC, a Hong Kong food company, just bought 21 BTC ($2.28M), announced big plans (wants 5,000 BTC in three years), and the market nuked their stock (down 14.5% in a day). Compare that to MicroStrategy, which has gone full Bitcoin company with 580250 BTC and seen their shares run circles around the S&P500, and DigiAsia, a fintech out of Asia, which got an 80-130% stock pop on similar news.
The issue is with coming into the market at the wrong time and looking at just short term reaction without understanding that in the long run, it's bound to get better than whatever correction there's at the moment. Microstrategy has seen it all and even though in the long run they have gotten a good stretch of profit, there are also times along there investment journey that they have equally experienced a downtime in the short term.
The market is not selective of those in the tech ecosystem or those in the food or a random sector, if you have the proper knowledge on how bitcoin works and how volatile the market can be in the short run, whatever plan you're making won't be time bound on a shirt term basis. Going 14.4% down might just be a short term reaction to the market condition that if allowed to stay for long might still get back to a positive track. You can't judge the potential end of an investment by just how the market is reacting on a short term.