Several companies around the world are making this move to buy Bitcoin, but many have no idea what they're doing. Either the company uses Bitcoin and understands its value, or it's just another one trying to monetize its stock market presence. Investors can tell who truly supports Bitcoin and separate the wheat from the chaff.
..Or investors don't get into the details and choose the ones that are tested with time, which are, as it was said - fintechs and such.