Believe it or not many people want to spend their Bitcoin online too, and this shouldn't stop them from holding Bitcoin for the long term as well, I spend part of my Bitcoin as money and I hold the remaining.

It would have been cool to check out your platform but I guess you have your reason why you don't want to drop link to the platform, I am a long term BTC holder and I have also use BTC to make some purchases online too so don't let this be reason why you should halt what you are working on..

Don't forget about other coins too, BTC is more of gold than others and I believe that people feels like spending other coins as means of payment more than using Bitcoin.