Why? It seems that the market now sees through BTC as PR. If you’re a fintech or tech company, and you announce a credible, strategic BTC plan, market says “OK, this fits". If you’re a food company burning cash and using shareholders to get Bitcoin, market says nope.
obviously they feel skeptical of what a food business know about bitcoin but bitcoin is a currency and a food business is a business nonetheless meaning the shareholders has to still know some things about finances
Am unsure it's about their line of business that may have invoked such decisions from the shareholders. Such skepticism perhaps might have been ignited by the timing at which the company chosed to buy their bitcoin. It's obvious we are at the horizon level as long as the bull run is concerned and a lot of investors are just seating back waiting for when the bear market will surface before they get in because it's safer and more profitable buying at that time. It's a common analysis that anyone with idea of crypto could have just known.