Well, anything that improves loyalty programs is always welcome.
It sounds good, but it depends on how it will be used and how we can get it. For example, will there be a marketplace? We can trade them, sell them, buy them? Or do we just get them only by our Loyalty level? And after we achieve another bigger level, will we keep the previous one? And if yes, then why? We will have the higher one, so...?
In any case, I can't wait to see how it will be.