Obviously it's a great strategy for any company - moving from holding corporate treasuries in inflating fiat to hard-currency bitcoin.

I personally wouldn't use these companies as an investment just because they own bitcoin. For an individual, owning bitcoin is much better and more useful and safer than investing in companies just because they own bitcoin.

But yeah for the companies themselves, it's great as part of their corporate financial strategy to make their company fiscally stronger.

And it's great that the trend is finally starting to catch on after stopping at only a handful of public companies back in 2020/2021. Since about a year ago, once the ETFs  showed that Bitcoin was starting to break into traditional finance, new companies started to do it again and I'd seen usually one announcements per month of new companies adding bitcoin during that time, but over the past month or so that seems to have drastically picked up to one to two (sometimes even three) companies per week! The corporate treasury adoption of Bitcoin is finally continuing and speeding up!


Still waiting for the day when one of the big trillion+ dollar companies (amazon, facebook, nvidia, meta, microsoft, google, apple) that are each sitting on 40-100 billion dollars of cash decide it is finally time to do the smart thing and put some of that into bitcoin. Each of these companies could easily buy like 5-20 billion dollars in bitcoin without feeling like they went too heavily into bitcoin. One of these companies adopting a bitcoin treasury I think would really be the signal that yes this is becoming mainstream now even for the largest companies and not just for smaller, mostly zombie, companies as a way to prop up their stock. But who knows how many months or years we are away from those giants getting with the program.