At this point there are over 90 million potcoins out and 907K are mined everyday; the coin has just passed 100 days since launch. The demand by users has not started to begin to draw coins out of the mining and speculators hands and into users wallets and it may never. But if it does, people who bought coins at the current price of a third of a cent are going to be very happy and those selling them will be kicking themselves.
Marijuana is big business that has a challenge with all the cash that comes in and right now there are no good alternatives (retail stores are paying people and the percentage to change cash to money orders that at least can be mailed). Bitcoins take an hour and a half before you can move the money on. Just try and get bitcoins into your Cryptsy account instantly to use them to see how long it takes before they are ready to make purchases. If Potcoins can achieve a critical mass of use they solve several problems:
1. Immediate secure anonymous transactions that a store can verify and send on to their growers, or a driver can accept via phone and send a payment back to their supplier.
2. Reduced robbery risk with reduced cash and the ability to immediately move payments so store wallets don't even have to have large balances. Users also don't have to carry around all that cash when making purchases.
3. Avoiding a federally regulated banking system that considers state-legalized and even medical marijuana criminal at the federal level.
Where it all needs to start is what the devs are working on: getting retail outlets to accept the coins. Given the hassle, risk, extra labor required to guard and convert cash, and the percentage to change cash to something like money orders, stores could probably offer 10% more pot if you pay with potcoins and not be out. But then even after stores accept the coin, there needs to be an incentive for buyers to show up with coins not cash.
Rather than focusing just on the price we need to show the clear advantages -- Show people how a marijuana delivery guy can avoid having thousands of dollars in cash and make fewer trips by paying suppliers remotely. Show how stores can stop paying for a full-time person to go back and forth with cash to money orders all day.
We need to make the benefits of using potcoins clear.