Bitcoin is a long term project from the beginning.
bitcoin is not a token to be refer to as a project, bitcoin is a virtual currency or a digital currency designed to act as money and a form of payment outside the control of anybody or entity. People invest in because Bitcoin has value it can function as a store of value with potential returns and a unit of exchange.
Most people's interest in Bitcoin is not only in its value, but in the amount of Bitcoin supply that cannot be increased by any entity so that it becomes more attractive to have because it is very different from any fiat money that can always be printed at will by certain parties. I also don't want to call Bitcoin with other words because Bitcoin is still Bitcoin without any word that can be the same as it so we don't need to find a substitute word to describe Bitcoin because we can directly use the word Bitcoin. So I also agree not to call Bitcoin a project even though Bitcoin can be anti-inflation which is very different from any fiat money.