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IMO, other reason why they do these.
It's for the engagement as well, by using this kind of claim the user it self will asking or comment on their social media. Even is a bad comment, they taken those as engagement and bring some trafics for them.
Example: Jooking about "Monthly" even the user getting mad, and other. Still they do these, they really want trafics as much they can for their social media as well.
True that. Engagement is king. The more often stakes gets mentioned or whatever the better for them. Sure, mayy players are often enough unsatisfied with some bonus related stuff, me included as many here know. Yet in my opinion stake is still the best option bonus wise. Nowhere else have I ever gotten so much in return for the gameplay.
Let's look at the bigger (or at the moment popular) sites in this forum and look at weekly/monthly:
BC: 10k in a week gives you 6$ weekly (at best) and around 4$ monthly -> jokingly low, even for high VIP
Betfury: don't know exact numbers but it's comparable with BC, I got 10k in a week once and got below 10$ weekly and much less monthly
Betpanda: no weekly or monthly
sp.io: also no weekly or monthly
Rollbit and others I never used, cause I don't trust them.
With stake you definitely get more than those sites, and all that even with all the cuts over the years. Sure the calculation sometimes looks off but as long as these kind of bonuses are given players can't really complain.