Another set of people are those who think that bitcoin is too expensive and decide to go for shitcoins looking for whatever new shitcoins that will be listed in exchange due to deceitful words that the coin will be the next bitcoin or do better than bitcoin in future. They will be happy stacking shitcoins and end up regretting in the long run when there portfolio depreciates overtime.
This set of newbies set themselves up the most; they usually don't understand the market and think that the best way to make a profit from the market is to make sure that they are part of the early investors who will buy when a coin is launched first before the price goes up, and when it goes up, they sell off. Sometimes such an approach works, but in most cases it's a wrong strategy to even try because the majority of the new coins are pump and dump. The developers are always targeting the best time to rug pull; they can end up being who give scammers money.