Its important since you dont wanna blindly invest on something on crypto. Investment on projects are highly risky and better things to do is make some research of what you are planning too.

From simple website to all of its undertake must be check out. Even team profile and the legality of it since some might faking it. Also if they are really got a tied partnership and not just random copy paste info and drag to website. Everything must be keep in check to avoid being screwed.