I believe that, in practice, the marketing budget allocation depends a lot on the nature of the product and the target market. Many investors with a pragmatic approach prefer to balance investments in the product with well-targeted promotion.

For example, I’ve personally used a platform like FatJoe, which offers solid digital marketing options, especially for link building and increasing visibility. Their services really helped me support my investments through consistent promotional efforts, particularly when working with a limited budget but still aiming to make an impact.

On the other hand, those who believe in the strength of the product itself may allocate less to marketing, but the current market demands an active online presence, so a decent percentage dedicated to marketing seems inevitable.