I would clearly say these three points favors the consumers more. It is better to buy things from where there is competition cause the goods would be way cheaper than other places. I went to the market some days ago I wanted to buy fish when I go to the place there were two women there selling the same thing but for the other woman there was only one customer and to the other woman there were more than ten people even waiting for their turn patiently I stood for a while and had to ask what was happening to the other woman and someone told me she sells her fish very costly why the other woman sells for a cheap amount then I said to myself that is marketing strategy maybe the other woman bought her's very cheap why this woman might have bought her's costly in a different place.

Then I just said to myself there are two things involved is either she inquires from that woman to buy from where she buy's or change location.