actually in this our generation everyone is looking up to making good money and looking into what others do but dont think outside the box. for example majority of graduate all over the world end up looking for white cola job after graduating from school because they think the time they spend during the academic session will not be in vain, and must work with their certificate. and this has created massive unemployed youth all over the world, leading to mass number of unemployed consumer with no/less production, meanwhile they would have started up something no matter how small it is. one of the reason why most graduate couldn't start small is
Absolutely you're right about people wanting to work in that field of study in which they have graduated from bit at the same time pride is another factor that limits them to achieve that because most of them are going for jobs that pay higher with other requirements forgetting that they would start small and gradually by the day get to that very point and position they want. So this is what they need to understand.
Initially, everyone wants a comfortable job that is in accordance with the studies they are pursuing, such as the desired job that they believe will make them feel comfortable, but slowly people will think differently when the increasing economic pressure makes them have to make a lot of money to fulfill all their desires, so that they slowly plunge into being forced to take or do any job as long as it makes a lot of money.