If you ask me what it is, I will answer that it is a set of rules that limits decision-making based on the “unconscious principle”. But intuition is an unconscious principle, in which you cannot clearly tell yourself on what basis you made a bet.
It's something new to many of us. Based on the information I gathered online, it's something so obvious but not easily understood.
If something is counterintuitive it means it's the opposite of "intuitive" — in other words it's not easily understood in an instinctive, unconscious way. A red light for "go" and a green light for "stop" would be highly counterintuitive, for example.
counterintuitiveNow I have a term to use whenever I'm betting on a boxer based on the obvious: when dwelling on analysis, both fighters have an equal chance of winning. This term has not come out in any sports I'm in, but it's worth using and exploring.