For me, profit is the main motivation for most traders. It's not the only key to long-term success. The often overlooked but crucial factor is risk management (this is very important), without this, even the most skilled trader can lose everything.
Managing losses wisely ensures you survive long enough to enjoy the gains.
I also think it depends on the kind of trading they involved themselves and the type of coin they trade, most times trading shitcoin could be that Very risky and volatile were such trader wouldn't be that surviving for long term, but when they trades on reliable coins it would be that easier for them to manage their risk and how they enters trades. Risk management is one of the basic keys to trade for long term but whenever they don't manage it well they often ends losing while trading that is many people today has tried trading but since it's not forth becoming that productive to them they decide to quit while some switches to other forms of trading to make sure they involve themselves with trading.
You mean shitcoins like memecoins which the marketcaps are less than a million usd or even those newly created shitcoins? They are gambling, I don't consider it as trading because in just a few seconds you could lose a lot, like those rug pull projects, and a lot of people are losing too much money because of those.