Firstly, everyone wants to be part of the success, but few are willing to sweat through the process. It is disheartening when your passion starts to feel like a one-man journey.

Secondly, poverty is a major factor; staff loyalty is rare. Most employees are driven by survival, not by purpose. They focus on daily pay rather than long-term growth. And honestly, you can’t blame them; poverty forces people to concentrate on immediate needs rather than future possibilities.

Thirdly, the economy is brutal. From unstable power supply to rising costs of goods and services, harsh taxes to unpredictable inflation – running a business in Nigeria often feels like pushing a car uphill without brakes.

Lastly, government policies are unstable. Each new administration introduces new rules, taxes, and agendas. There’s no continuity or stability, making long-term planning nearly impossible.

That said, after understanding the challenges above, anyone who wants to build a corporate business in Nigeria must be patient and determined – not easily discouraged.

Focus on delivering a high-quality product or service. Clearly define your target market and ensure your offering meets their needs. Invest in good branding, attractive packaging, and smart marketing strategies to give your business a professional edge.
With time, consistency, and resilience, success will come.