Bitcoin treasuries seem to be making their way up the list of companies... It is only a matter of time before Apple apes in. I think there are more than a hundred publicly traded companies that have Bitcoin on their balance sheets now. These large companies just have shareholders that aren't interested in stacking Bitcoin. They want to focus on their core business and I don't blame them. Eventually they will come around though. Microsoft and Amazon had opportunities to vote on whether or not to stack. The chose not to.
Well like you said sooner or later they will come around because it's all around the fact they haven't actually seen a good reason for them to stack up some Bitcoin which I can say it's poor insight. Their are companies like micro strategy that have been steadily acquiring and adding Bitcoin to their portfolio and they have benefited a whole lot of which I can take for many other firms to learn and follow up.
Bitcoin is everyday growing and also boost a huge opportunity for anyone or company who is accumulating in large amount although I think most times its because they are scared of the Dip or the wide range of what could go wrong with their assets that have made them stall in terms of acquiring Bitcoin.