Bitcoin treasuries seem to be making their way up the list of companies... It is only a matter of time before Apple apes in. I think there are more than a hundred publicly traded companies that have Bitcoin on their balance sheets now. These large companies just have shareholders that aren't interested in stacking Bitcoin. They want to focus on their core business and I don't blame them. Eventually they will come around though. Microsoft and Amazon had opportunities to vote on whether or not to stack. The chose not to.
Bitcoin has a best ever adoption rate in history and it is amazing that this adoption is likely very sustainable and there will be no Bitcoin bubble burst in future. It is not like Internet dotcom bubble, Tulip mania bubble in the past and Bitcoin is here to stay with bigger adoption on it over time.
Companies have to adapt to newest trends and they are targetting at profit while Bitcoin in many years has proven itself as a best investment asset for anyone who can hold it for years.
Bitcoin ROI
https://casebitcoin.com/libraryHODLIng Bitcoin for more than 5 years, profit comes and ROI is good.
https://hodl.camp/Maybe in few years from now, we could see more buys than sell in the crypto market. It seems like it's now many of these companies are knowing about the importance of holding crypto assets like Bitcoin. I just hope that these companies are not just in to make money alone by reaping us with manipulation and FUD. If their plans are to hold for as long as possible, that would be highly welcomed but the way these companies are investing Bitcoin, something must be fishing actually.
The market is a little bit busy this time and more fishes are entering the market with the hope that they are going to send the price of Bitcoin to 200k as soon as possible.
When they start their journeys as long term investors, they know that they must be strong holders for years. If any company start without enough research and solid holding plan, they will be full of stress in this market and even they are institutional investors, they can do panic sells and exit the market with losses.
It's up to investors from retail to institutional with their capital and actions, it's not responsibility of Bitcoin to bring profit to everyone, every company.