They're worried about their safety they don't want to be kidnapped or pay ransom to ppl who're holding their families. Most of the responsibility for crypto crime can't be on social media companies it's because ppl post their private activity on the net.
Their safety shouldn't be in their minds all ppl deserve to be safe. It doesn't matter which job they're doing they've got a right to be safe. If they're visible like social media influencers or company owners they shouldn't be scared they'll be kidnapped or their families are in danger.
They must be worried about their safety and security regardless of whether they have a lot of bitcoins or not. Their faces and identities are exposed through videos posted on various social media - so many people must know them and bad guys will target them for easy money. You can't say they don't care - in fact, many influencers who have a lot of assets will hire bodyguards for their safety and their family.