I think that’s the nature of any business, the first months and years will be prone to losses but after you have mastered running it, you develop the momentum to keep it going by improving your management with your business.
For the experienced ones, this is the common deal that they have to face in reality. The first months will be the setting of their foundation, coming from marketing, to establishing it to let the people know that their brand exists. And on top of that, there are promos that they need to give out and so this is a capital expense. But once they're already established and able to set the foundation, they'll able to get the ROI due to the volume of customers that they will get.
You need patience to create experience, and when you gained reliable experiences, that’s the time that you feel the comfort and confidence on running your own business until you achieve success and profitability. That’s everyone’s goal for any business.
And those experiences will make you an established businessman as well. You'll no longer be scared of the potential failure because you have already some plans ahead of that. This also allows you to explore more opportunities once the business you set is already established and stable.