If you look at the "All" view on the exchange here:
https://www.bittrex.com/Market/?MarketName=BTC-PCYou will see the coin gradually increasing quite nicely... no major pump/dumps, just a nice upward trend.
It's like this is the "secret" coin at the moment... quite a lot of hash dedicated to it, but nobody talking

but if you go with human brain, they love big reward, big POS, the value could be at 400 to 600 not 30