no I wouldnt call it "a scam" but probably this is "too good to be be true". people love to share such sites because they will earn a couple of bucks if you buy something there...

https://jemlit.com/it/box/rolex-vs-ap?search=&sort=&category=
how you can verify the process for providing the prize? how you can trust they have these items and these are realy provided into these boxes?
how you can trust that they are not just dropping the cheapest items and thats all?
since you cannot know, how many items/boxes are ready to be used, or the way they are going to assign the prize, I would just skip and avoid to waste a signle dime here.