Honestly I think celebrities definitely have an affect whether they intend to or not. When someone like Tom Holland comes up at Le Mans or an F1 race, it draws a lot of new eyeballs to the sport merely because people admire him and want to follow what he’s about, Same applies for someone like Drake with gambling andw hen fans witness someone they look up to doing something, even casually it sort of normalizes it and makes them inquisitive. I won’t lie I’ve definitely checked out a few events or trends just because someone I loved was into it and It’s human nature really.