It doesn't need more awareness.

You know its like recycling or cleanliness. People know, so its not like they don't know the world is polluted or the ocean animals will die if you throw garbage on the street. They just don't care.

You want people to care, you literally have to start making them feel the pain.

Make their currency worthless. Make it that Visa or card or bank payments are slow and expensive.

If you are business owner, start accepting Bitcoin. If you are consumer start asking businesses if you can pay in Bitcoin.

No awareness campaign ever changed behaviors, IMO. Only when people themselves feel the pain or see others they love and respect change, do they change.