From what I’ve observed, when new products (like a juice brand or tech gadget) hit the market, companies typically invest in foot soldiers, influencers, and even choreographers to create buzz and spread awareness far and wide. That kind of coordinated marketing effort is something I haven't really seen with Bitcoin.
Because bitcoin has a decentralized origin and such "
coordinated marketing" is only possible with centralization. That is, there is no single center (for example, a marketing department) that would deal with promotion issues.
In fact, bitcoin is unique in many ways and this is another unique feature of btc: it develops and spreads like a
social epidemic without outside interference.
I understand that Bitcoin isn’t exactly a "new product," but I still believe it requires more sensitization. Most of the awareness I come across tends to come from fintech platforms promoting messages like “trade your Bitcoin with us,” which feels more like a sales pitch than an education campaign. The deeper message of what Bitcoin represents, its goals, principles, and potential is rarely emphasized.
These fintech platforms are trying to attract customers using brand the "bitcoin". That is, the opposite effect is achieved: bitcoin advertises these fintech platforms.
The remaining awareness efforts seem to come from individuals who’ve taken the time to understand it, often sharing through YouTube channels or personal experiences.
Here again the decentralized "nature" of bitcoin is evident. I would even say something like a blockchain. Where each
BTC-user sharing their experience with other people is a "point" connecting other "point" and thus a large network of knowledge about bitcoin is formed. That is, there is no single center that would inform about bitcoin.
In a world where people are cautious about what they recommend to others often to avoid blame or backlash, it raises a question: For broader understanding and acceptance and adoption, should there be a more intentional public awareness campaign?
Let the processes
flow naturally and there is no need for "
a more intentional public awareness campaign".