Anyway, this makes me wonder if celebrities like Tom Holland who likes to attend sporting events for his own enjoyment affects the popularity of the sport. In the same context, does celebrities like Drake who also likes to gamble for his own enjoyment influences his fans to do the same? Have you ever checked out a sport or betted on a team because of your favorite celebrity?
The answer is yes to both. Celebrities influence the popularity of a particular sport, and some fans who can't help but do whatever their favourite celebrities do will also be influenced by following their favourite celebrity to gamble just as they do.
For sporting events, the main reason why you see them use those celebrities to run promotions and create awareness about those sports is because they want them to use their influence and make that event known and possibly drag their fans down to the centre.