For broader understanding and acceptance and adoption, should there be a more intentional public awareness campaign?
Maybe, but this is a very difficult topic. You are not talking about convincing people to use a new competitor's printer that has better printing economics and a different design. You are trying to convince people that the printer that they have has been stealing their ink and paper the whole time even if they are sure that this wasn't happening or that it is even possible. Meanwhile you are asking them to get a quantum warp spaceship printer instead. Something along those lines.

A lot of people are not going to get the message for many reasons. One, very few people have any knowledge about money this includes people who studied economics. Second, the problem and solution are so radical to their everyday life that the jump is just extreme. How many people managed to get their grandma to start using a smartphone in the early days of these phones? That's why that one statement that people will buy Bitcoin at the price that they deserve is so great. Eventually they will come to it whether through choice, force or desperation is up to them and their circumstances.