That's right, Real Madrid doesn't want Viktor Gyökeres but now the news has spread as if this was manipulated so that Sporting CP could sell Viktor Gyökeres at a high price.
I don't understand why Viktor Gyökeres' transfer in this transfer market seems so crowded even though several teams that initially wanted to bring in Viktor Gyökeres are reluctant to continue because Sporting CP has set a very high price to release Viktor Gyökeres and that is very incompatible with the quality possessed by Viktor Gyökeres so it is likely that Viktor Gyökeres will not move anywhere if the team does not lower his price.
They are using this to frustrate the player at the moment and from what I read this wasn't how he planned his move for Sporting CP to increase his price and I believe that's why Arsenal have been reluctant to get him because it seems the Gunners are the favorite to get him. If Madrid are eager to get him like the desperation is very much I don't know they'll hesitate in going for the striker, we all know how they behave in the transfer market for someone they want by all cost so for now let's see it as a rumor.
And what you said is true, if this high price isn't brought down before the end of this transfer window he will still be at the club and we know how it will be like for both parties, the atmosphere won't be as it was last season, is best they come to an agreement soon because some clubs are seriously waiting for the price to drop for them to hijack the striker but if you ask me for Madrid if they want him, I don't see Madrid spending anything on the player.
Sporting CP wants to be the one steering the wheel, but that also carries risks because even though the transfer market is still open for a long time, but if the teams interested in Gyokeres turn out to change their minds (or instead sign another striker), then Sporting CP will not be able to sell Gyokeres and that could be a disaster because Gyokeres is already furious and he is reluctant to play for Sporting again, so the case will be like Osimhen with Napoli.
It seems only Arsenal and Man United are interested in signing Gyokeres at the moment, and the rumors, Arsenal have also thought about changing their target to Benjamin Sesko, as Gyokeres is considered too expensive.