A lot of those companies are beginning to diversify into digital assets and Bitcoin is at the center of the diversification, who don't want to benefit from the several advantages of Bitcoin in the long term.
In some years to come, this company is going to be ranked among the early companies to buy Bitcoin from their reserves.
MicroStrategy has definitely opened the eyes of these private companies to bitcoin benefits. Now some of them they don't want to continue to be left behind in the strategic adoption of bitcoin as a diversified asset to their treasury.
Anyone coming in now is still not late in as much as the projection is towards a long term trajectory. They'll definitely have themselves to thank in the next decade for this decision they have taken on bitcoin investment.