Winning the Ballon d'Or come with a lot of PR. This is the reason why I consider Barcelona fans lining Lamine Yamal up for the Ballon d'Or to be highly delusional. Vitinha I don't doubt had a great impact for PSG and also for Portugal during the national league competition but he is far from being the winner. This is organised by French media and Ousman Dembele is French, there's no way they're not giving him that award asides that, he deserves it.
There are lobby jobs behind the scene but Ballon d'Or can be biased by international journalists and their votes. There are times in Ballon d'Or history that winners are very controversial and like a half of world consider the winners are not deserved this award. Yamal is very talented and with his excellent performances for Barcelona and Spain, he only needs luckiness to win a title with his national team and Champions League with Barcelona in a same season in order to be voted by most of journalists and win Ballon d'Or.
I believe that it is only matter of time until Lamine Yamal wins his first Ballon d'Or award and even wins it very convincingly. Yamal has enough talent and consistency to win this award in convincing way, not in controversial way.