Sports analysis is much complicated than price analysis since there’s no indicator and pattern that will help you to guess the result.
There maybe no pattern but I believe there is an indicator that helps a bettor to increase their chance of predicting an outcome if we are talking about sports betting. Since each team have statistics and data of players, coach and strategy. Knowing this can greatly increase the possibility of predicting the right outcome.
But when it comes to a chance-based game, I highly agree that there are no indicators or patterns that can help us to know the result of the bet.
I don't like gambling this way, I believe on who wins the match, because that's the fun in the game. However, the chance of you losing your bet is the same as betting on only the final outcome of the game.
Yeah, bookies are really cunning. They tend to produce lots of options for people to bet even in a single match to maximize their income. But I think some people like it that way because there are known teams that are a strong starter but weak finisher, this way bettor can have more chance of winning if there is an option like what you have stated.