People tend to be reluctant to either figure out bitcoin and/or to take appropriate actions, and no one wants to invest at the top of prices, which since many folks do not understand bitcoin, they are likely to come to the first impression that they are too late, even if there is something valuable in bitcoin, they tend to feel they are too late.. which causes additional gravitation towards shitcoins and/or other inferior assets and/or investments, to the extent that they are even ready, willing and able to invest in anything.
anyone who truly understand bitcoin will be knowledgeable enough to know that no time is too late to start investing in bitcoin, because bitcoin is a store of value with potential returns. if your mindset is long term holding, less say 5 to 10 years or longer you can even start to invest in bitcoin today using the DCA method to accumulate bitcoin and hold and you be in massive profits.
As for those folks who have seen something valuable in bitcoin and still feel that it's too late to start investing bitcoin, and choose to invest in shitcoins, well it's their choice everybody has the right to invest in what ever they feel is best for them. But all i can say for now is that those folks who feel that it's too late to invest in bitcoin after they seen value in it and choose to invest in shitcoins should have a rethink don't let the current price of bitcoin deceive you into investing wrongly.