You are right in saying this, op, that is exactly what should be done when, for example, building a new business, especially if the goods must be of high quality to build a good community of consumers.
Although I do not really understand the information you are passing across, but I believe the best thing is to be strategic in order to attract the right consumers for the product by deriving patterns that would ensure we are selling to them and not just only marketing the product.
Pricing might be a factor, but I think citing the business near your target clients would keep you at an advantage already and pricing would not really be your challenge since clients value their needs solved within reach and without stress and can pay even higher to get it solved easily and timely.