Global economic instability, inflation, dollar depreciation and uncertainty have forced companies to look for alternative assets like Bitcoin as a future financial asset. In this context, Bitcoin has been considered an emerging asset or digital gold. Just as gold was seen as a safe haven during economic crises; currently, large companies are considering Bitcoin as a safe haven. Various public companies are storing Bitcoin on their balance sheets so that they can strengthen their future financial position. When the price of Bitcoin increases, the value of the companies increases. On the other hand, when costs increase, the price falls. Then it becomes very risky. Through Bitcoin, the company is said to be more future-focused. Because by investing in Bitcoin, the company believes in modern future technology or has innovative power. When Tesla bought Bitcoin, their social media coverage and band value increased many times. Bitcoin is no longer just a digital coin; it is considered by people as a sure-fire way to secure the future. Companies that are currently buying BTC -
1.MicroStrategy,
2.Tesla,
3.Block Inc. (formerly Square)
4.Coinbase,
5.Marathon Digital Holdings
6.Hut 8 Mining
Big companies are constantly doing various researches all over the world to stay ahead of the competition and to maintain their value and they know very well how important and profitable Bitcoin is for the future. That is why big companies are slowly moving towards Bitcoin and Google has decided to provide Bitcoin wallet for their Gmail users where each Gmail will have a Bitcoin wallet. Bitcoin has reached a point where if someone denies Bitcoin and refrains from using Bitcoin then they will face many challenging moments in the future and will fall behind their competitors. And that is why big companies are slowly starting to accept Bitcoin and thinking about new things about Bitcoin