It's easier to spend Bitcoin as money when the value is low, or maybe in a bitcoin bear market than when the price is high, to them it's very inconvenient to do.
In reality, they spent Bitcoin instead of holding it when it was supposed to be held, and they are holding it when the price of Bitcoin has increased. I think that if they do not adopt this policy, whether the market is bearish or bullish for a long time, if they hold Bitcoin, they will definitely benefit. It is easy to make payments through Bitcoin, but no matter how widespread it is, it will never be replaced by fiat. The demand for Bitcoin is gradually increasing, which is why its price naturally will increased. But for those who use it when the price decreases and hold it when it increases, it is not easy to profit much from Bitcoin. Above all, for those who can hold Bitcoin during bearish times, Bitcoin will become the most profitable assets.