A lot of those companies are beginning to diversify into digital assets and Bitcoin is at the center of the diversification, who don't want to benefit from the several advantages of Bitcoin in the long term.
In some years to come, this company is going to be ranked among the early companies to buy Bitcoin from their reserves.
These days many companies are trying to divert their investment into holding digital assets like bitcoin which is the main digital assets they try acquiring.
Well what will determine their status and rank will be their board of directors because they are the ones that will continue or stop the whole process which will affect the organization holdings.
That was a bold step taken by them and hope they benefit from that in the future.