There are many reasons why young people are attracted to bitcoin rather than the technology - generally as below:
1. Bitcoin is a trading asset that benefits them in the short term.
2. Bitcoin is a long-term investment asset that can make them achieve financial freedom.
3. Bitcoin has transformed many poor people into rich people who have enough to live a luxurious life.
4. Bitcoin is a currency that has no transaction limits like fiat with all banking services.

At least those are the 4 general points I can say - but to answer your question, I think we need to know what the purpose of this young person is getting involved in bitcoin specifically.