Global economic instability, inflation, dollar depreciation and uncertainty have forced companies to look for alternative assets like Bitcoin as a future financial asset. In this context, Bitcoin has been considered an emerging asset or digital gold. Just as gold was seen as a safe haven during economic crises; currently, large companies are considering Bitcoin as a safe haven. Various public companies are storing Bitcoin on their balance sheets so that they can strengthen their future financial position.
Because they know the value will continue to increase over time and the company will also get big profits from the investment process that is being carried out. In addition, they are familiar with the term hedging which previously may have been the reserves they held were gold but now it is expanded to the bitcoin reserve stage. Bitcoin is an alternative asset now because there may be many advantages that can make some companies think about holding it and now the evidence is a fact because companies are starting to consider bitcoin.
Basically, control and profit are two things that are sought even though the process can be wrapped up in any reason and if bitcoin can provide certainty about this problem then companies that have greater bargaining power will try to risk their finances on bitcoin and that is in line with the financial value of the company they have.