Only few are as a result of misinformation. The main cause is ignorance, they are aware of what to do and what not to do, they know the right approach but they choose to ignore it for several reasons. Investing in Bitcoin isn't an easy ride, its a roller coaster, success dont just come easy, especially when the investor neglect doing the right things. And also, Bitcoin investment just like any other investment needs time. Speaking about time, I dont mean a few months, weeks or days, that is not considered to be an investment. I mean years or decades of holding unto it. Because the most profitable investors are those who HODL.