Of course they are, and they are entering into bitcoin in a grand way.

I made a post about a company selling off their asset just to buy bitcoin
https://bitcointalk.org/index.php?topic=5547138.msg65495860#msg65495860
I don’t doubt bitcoin but news like this are encouraging to me and many.

Companies aren’t the only one doing so because sport teams are not going to miss out

https://bitcointalk.org/index.php?topic=5545351.msg65436051#msg65436051
This bold move from PSG can really inspire other teams from different countries around the world.